US Higher Education Social Media Dataset

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Excel-fomat file containing details of the official social media accounts and account-level activity data for all US universities and colleges.

Use the data to understand higher education social media activity and user engagement levels and formulate superior social campaigns using institution size, type, location, accreditation and affiliation data.

Analyze and assess the relative benefits of different social media channels for peer institutions.

Use the dataset to design, plan and execute social campaigns that deliver and boost social media investment returns.