Cut through complex networks of website, social media and digital channels to uncover the data needed to inform tactical and strategic decision making

We scan and map large, convoluted digital estates to inventory web properties, identify improvements, find outdated content, remove legacy brand and campaign sites and eliminate abandoned experiments. Play with the chart. It's interactive.

Corporate Digital Estate Complexity and Revenue

Revenues in USD billions vs. digital estate complexity measured as number of independent websites

Audience need generates complexity

Corporate and higher education communications and marketing teams, along with their web and social media professionals, have enthusiastically adopted digital. And, the culture at many organizations encourages independent digital roll outs running in parallel with mainstream corporate or institutional projects.

But, for most organizations, digital’s publish, test-the-reaction, learn, repeat cycle results in large-scale content, end-point and channel proliferation.

So, higher education and the corporate world now find themselves encumbered with large, content-heavy, hard-to-navigate digital estates.

Complexity degrades effectiveness

The resulting labyrinthine networks of websites, blogs, microsites, landing pages and social channels increase risk. Risk that visitors encounter content inconsistent with current messaging or no longer being actively updated, or find links that don't work or are directed to inactive or legacy social media posts.

Complexity means visitors follow torturous paths as they apply for jobs, register for courses, find information, download reports, try to reach key personnel, or attempt to contact media, investor relations and communications staff.

Large, hard-to-navigate web estates significantly reduce digital effectiveness.

US University Digital Estates

US public research university digital estates: measured in thousands of pages

How Corporations Register Their Websites

20,930 websites for 183 global corporations

The solution starts with data collection

The first step in improving digital estate effectiveness is to understand the scope and scale of the problem, by mapping and tallying an estate's components. This can be a largely automated exercise.

Our software combines detailed website construction knowledge with processing and identification rules developed from testing hundreds of websites and hundreds of thousands of page and social media links.

Guided by a dedicated URL and social media reference database, to minimise identification errors, we can readily map the most complex digital estates.


North America
+1 416 464 9771
+44 203 290 3575


North America
Toronto | Canada
Edinburgh | UK
North America
North America | Toronto | Canada
Europe | Edinburgh | United Kingdom