Benchmarking

Our software facilitates data collection to assemble datasets, indices and rankings communications, marketing, investor relations, web and social media professionals can use to support decisions and reach new insights.

Benchmark data establishes the range of current practices while providing tangible goals for improving a digital estate's communication capabilities, meeting audiences' needs better and upgrading underlying web technologies.

Benchmarking

Corporate LinkedIn Accounts

LinkedIn logo

Average LinkedIn follower counts for 10 sectors

LinkedIn is the most widely adopted social channel for global corporations. However, there is a significant divergence in the number of followers corporations attract. We analysed 180 global corporations across 10 sectors to measure 'typical' follower counts.

In our sample, the 'average' technology company has 20X the followers of utility companies, potentially giving the former an advantage in attracting and hiring new employees.

Peer group benchmarking identifies weaknesses and strengths

With hundreds or even thousands of websites and social media channels it is difficult to assess the needs of different audiences, evaluate relative digital strengths and weaknesses or even identify potential opportunities and threats.

Experiment and test against relevant, proven metrics

Corporations and higher education institutions have migrated to digital and they now rely on their digital estates and individual websites to represent their brands and tell their stories while evolving to meet their audiences’ changing needs and expectations.

Corporate Website Content Accessibility

165 corporate website homepages audited for content accessibility

Many organisations and government entities are upgrading their websites to ensure content is accessible to as wide a set of audiences as possible. We audited the homepages of 165 global corporations using the automated accessibility testing capability of the Chrome browser.

Automated accessibility audit only identifies a sub-set of the challenges individual's with accessibility issues might encounter on using a website. About 20% of corporate sites were evaluated as having basic accessibility in the top decile: an audit score of 96-100.

University Website Content Accessibility

165 UK university website homepages audited for content accessibility

As publicly-funded entities UK universities are required to ensure that their website content is accessible. Over the past two years UK higher education institutions have been investing in accessibility improvements. We audited the homepages of 165 universities using the Chrome browser's automated accessibility testing capability.

As we noted for the results of auditing corporate websites, automated accessibility audit only identifies a sub-set of the issues accessibility-challenged individuals might encounter. About 50% of UK university sites were found to have basic accessibility in the top decile (audit score of 96-100).

Monitoring ongoing performance to stay ahead of the competition

Our software assembles the key data to measure effectiveness, but benchmarking puts digital estate and website performance in context, by establishing leading practices and indexing performance against relevant sectors and groups of institutions or companies.

Contacts

North America
+1 416 464 9771
 
Europe
+44 203 290 3575
 

Locations

North America
Toronto | Canada
 
Europe
Edinburgh | UK
 
Contacts
North America
+1 416 464 9771
 
Europe
+44 203 290 3575
 
Locations
North America | Toronto | Canada
 
Europe | Edinburgh | United Kingdom