In mid-2018 we published data about US universities and colleges and their social media habits. You can read the posts here and here.
In recently testing upgrades to our data capture process we pulled video upload data for 156 UK universities and 160 US counterparts’ official YouTube accounts.
The two charts shows the distribution of the number of video uploads for higher education institutions in each country.
Histogram of video uploads to a sample of 160 US university official YouTube accounts
Histogram of video uploads to 156 UK university official YouTube accounts
The data reflects the patterns seen in previous posts. Most institutions have cautiously adopted video (likely reflecting both financial and human resource constraints on video production) resulting in relatively few uploads, but a set of ‘enthusiasts’ has invested heavily in video content creation.
The data shown in these charts do not reflect content uploaded by subsidiary accounts (sports teams or reseach groups) or video content uploaded to Facebook or Instagram. As Kimberly Stern notes in a post on Colorado State University's social media blog, one trend for 2019 is the advent of the hour-long video, as this appears to be a successful YouTube format. You have been warned!
Mark Bradley was educated in the UK in engineering, software development and business.
He has worked in technology consulting from the largest to the smallest organisations, as well as founding two start-ups.
He has developed a process-driven approach to problem solving which achieves the results "hunch-based" troubleshooting does not.
Big data, technology and how to combine these for business growth are particular interests.
His current focus is eQAfy. Many organizations have very large numbers of online presences: their digital estate. Our service discover websites, social media and other digital presences. And assess their effectiveness, so those online presences can meet their audiences' needs and tell their organizations' stories.
Get insights about your digital estate: Digital eQ* Insights service
Mark is eQAfy's co-founder and its Chief Technology Officer.
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