Facebook Open Graph
In addition to reading higher education website content visitors may wish to share content with their own networks.
Facebook facilitates content sharing with structured data or tags that help third-party applications understand content structure.
Facebook introduced its Open Graph markup schema in 2010, with the objective of better integrating content for sharing on Facebook's network. Typical on-page Open Graph markup looks like this:
Most content management systems have plugins that ensure pages are compliant with the Open Graph standard.