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Blog Articles by Author

Claire Gibbons

20 November 2017 | Visitor Experience | Marketing and Communications | Technical

The University Home Page – Help or Hindrance?

Mark Bradley

30 October 2018 |

Making Tags Work Effectively for Higher Education Digital Marketing

3 September 2018 |

UK Higher Education Website Information Transparency

10 July 2018 | Social Media

5 Social Media Questions Universities Can Answer by Looking at the Data

28 March 2018 | Social Media | Visitor Experience | Governance

4 Social Media Lessons from Studying Every US University & College Website's Home Page

17 January 2018 | Risk, Privacy and Security | Governance

What You Should Discover About Higher Education Websites Ahead of GDPR

4 December 2017 | Visitor Experience | Marketing and Communications | Technical

Why Higher Education Websites Need Google Analytics

17 October 2017 | Visitor Experience | Governance | Accessibility

Keeping Higher Education Websites Accessible is Hard to Do

5 September 2017 | Risk, Privacy and Security | Visitor Experience | Governance

Extending the Benefits of HTTPS: Security, Trust and Identity

7 August 2017 | Risk, Privacy and Security | Governance

Higher Education Website Risk Exposures Are Usually Entirely Overlooked

10 July 2017 | Risk, Privacy and Security | Visitor Experience | Governance

Manage University Website Content Risk Exposures With Accurate Information

30 May 2017 | Risk, Privacy and Security | Visitor Experience | Governance

Taming the Cookie Monster on Higher Education Websites

1 May 2017 | Visitor Experience | Marketing and Communications

Want to Stop Worrying About Content Quality on Your Website?

13 February 2017 | Visitor Experience | Marketing and Communications | Technical

4 On-site SEO Basics for College and University Websites

16 January 2017 | Risk, Privacy and Security | Technical | Governance

What's Stopping You Moving to HTTPS?

28 November 2016 | Visitor Experience | Marketing and Communications | Governance

What 2,575 US University Websites Told Us About Content Management Systems

31 October 2016 | Risk, Privacy and Security | Visitor Experience | Governance

How to Stop Tags Choking University Website Performance

3 October 2016 | Marketing and Communications | Technical | Governance

Which Content Management Systems Do Canadian Universities Use?

6 September 2016 | Visitor Experience | Marketing and Communications | Governance

Which Content Management Systems Do UK Universities Use?

8 August 2016 | Websites | Visitor Experience | Technical

How XML Sitemaps Improve Higher Education Websites

11 July 2016 | Visitor Experience | Governance

3 Tips for Struggling Higher Education Website Managers

13 June 2016 | Risk, Privacy and Security | Governance

Higher Education's Website Content Epidemic

16 May 2016 | Governance

How Do You Manage Federated Higher Education Websites?

18 April 2016 | Social Media | Risk, Privacy and Security

How Well Controlled is Social Media on Higher Education Websites?

14 March 2016 | Risk, Privacy and Security

Are You Masking Your Higher Education Web Server?

Paul Bradley

24 September 2018 |

UK Universities and the New Website Accessibility Regulations

19 July 2018 |

How To Give Up PDFs And Improve Your Higher Education Website's User Experience

18 April 2018 | Social Media | Visitor Experience | Marketing and Communications

US Higher Education Social Media Numbers You Need to Know

31 January 2018 | Visitor Experience | Technical | Accessibility

25 Tools to Test Higher Education Website Accessibility

3 January 2018 | Visitor Experience | Marketing and Communications | Technical

How Google Analytics Helps Higher Education Websites Meet Their Goals

6 November 2017 | Visitor Experience | Governance | Accessibility

6 Accessibility Fixes for University and College Websites

27 September 2017 | Risk, Privacy and Security | Visitor Experience | Governance

5 Ways to Prevent Websites Harming Your Higher Education Institution’s Reputation

22 August 2017 | Risk, Privacy and Security | Visitor Experience

Making the Grade: How Risky is Your Site After Upgrading to HTTPS?

24 July 2017 | Visitor Experience | Technical

3 Ways to Make Higher Education Web Pages Load Faster

12 June 2017 | Risk, Privacy and Security | Visitor Experience | Governance

Why Are There Email Addresses All Over Your University Website?

15 May 2017 | Risk, Privacy and Security | Governance

Does Your Higher Education Website Have a Privacy Statement?

10 April 2017 | Marketing and Communications | Technical | Governance

Which Content Management Systems Do Universities in Australia and New Zealand Use?

27 February 2017 | Visitor Experience | Marketing and Communications | Governance

Does Your Higher Education Website Adapt to Changing Conditions?

30 January 2017 | Visitor Experience | Marketing and Communications | Governance

How Many Broken Links Did We Find on 54,000 University Web Pages?

12 December 2016 | Social Media | Marketing and Communications | Governance

US University and College Websites and Their Social Media Choices

14 November 2016 | Risk, Privacy and Security | Marketing and Communications | Governance

How to Maintain Tag Control & Privacy on University & College Websites

17 October 2016 | Marketing and Communications | Governance

Strategy into Action - What TERMINALFOUR's Web Survey Tells Us

19 September 2016 | Marketing and Communications | Technical | Governance

Which Web Content Management Systems Do US Universities Use?

25 July 2016 | Websites | Visitor Experience | Technical

robots.txt - Help HigherEd Website Visitors Find The Good Stuff

27 June 2016 | Risk, Privacy and Security | Governance

3 Key Elements of Higher Education Website Content Audits

30 May 2016 | Visitor Experience | Governance

Web Governance is More Than Checking Broken Links

2 May 2016 | Social Media | Risk, Privacy and Security

Getting a Handle on Higher Education Twitter Accounts

4 April 2016 | Social Media | Visitor Experience

Improving Higher Education Website Content Sharing

21 March 2016 | Visitor Experience | Mobile Friendly

Are Higher Education Websites Mobile Friendly?

29 February 2016 | Risk, Privacy and Security | Visitor Experience

Enhancing Trust in Higher Education Websites

 
 

Page Descriptions

User Experience

Each webpage should include text summarising its context.  The text is included in the HTML attribute <meta name="description" content=”…”> determines what is displayed as the page description. For example:

image of description text from web page

Page descriptions appear below the clickable links in search engine results, thus contributing to a website visitor’s understanding of the site’s content.

Each page’s description should be unique. SEO research advises limiting descriptions to less than 300 characters to avoid truncation in search engine results.

In effect, page description text can be seen as a form of advertising copy: a concise pitch for why a particular page has value.


Social Media Networks

We detect the following 13 social networks when scanning individual web pages or entire websites:

  • Facebook
  • Flickr
  • Foursquare
  • Google+
  • Instagram
  • LinkedIn
  • Meetup
  • Pinterest
  • Tumblr
  • Twitter
  • Vimeo
  • Weibo
  • YouTube

Server Status Codes

In response to requests from browsers, servers provide http status codes that can be grouped as follows:

  • 1xx – Informational statuses
  • 2xx – Successful connections
    • 200 – The request was successful
  • 3xx – Redirected connections
    • 301 – The requested resource has been assigned a new permanent URL
    • 304 – The requested resource has been temporarily assigned a different URL
  • 4xx – Client connection errors
    • 401 – The request requires user authentication
    • 404 – The server has not found a matching URL: broken link
  • 5xx – Server connection errors
    • 500 – The server could not fulfil this request: an internal server error

    More details on each set of status codes is available from the ietf.org.


Server Compression

User Experience

A simple, but technical, approach to improving page loading speed is to turn on server-side compression. This is usually referred to as GZIP or Deflate compression.

GZIP or Deflate compression are standard web server features and offer a material impact on the speed with which web page elements are served out to browsers.

All modern browsers are capable of handling servers using compression.

For more information about the impact of using server compression on higher education websites read: 3 Ways to Make Higher Education Web Pages Load Faster


HTTP Version

In response to requests from browsers, servers provide http status codes that can be grouped as follows:

1xx – Informational statuses

2xx – Successful connections

3xx – Redirected connections

4xx – Client connection errors

5xx – Server connection errors

More details on each set of status codes is available from the ietf.org.


  1. Robots.txt File
  2. Mobile Friendly Viewport
  3. Page Titles
  4. Facebook Open Graph

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